Authorised Distributor of Swedish brand

Richmond & Finch


New Effort Appointed Distributor of

SBS Italy in Asia

New Effort Appointed Distributor of

ECS Cleaning Solutions Switzerland for Asia 

AFC Equipment & Modules


New Effort is an international automated system equipment supplier and service provider. Our scope of supplies include Automatic Fare Collection (AFC) System Equipment, Modules like MCU, Banknote Acceptor, Coin Handling Unit, Ticket Validator and Dispenser, Encoding Unit, Touch Panel, LED Display and etc.


We are also specialised in supplying AFC Branded, OEM and ODM Modules, Electrical and Mechanical Hardware, Spare Parts, Components, Accessories as well as the replacement of End-of-Life Modules and Spare Parts for different AFC systems, Ticket Machines and Gates.